3 of the Most Important UX Principles

3 of the Most Important UX Principles

A good place to start is always with what is UX?

I would describe it as a discipline that encompasses all interactions and events, physical and digital, between users/customers and a product, service or organisation.

As of late, I’ve been considering a move into a more dedicated field of UI and UX. I was asked to describe what I believe are the 3 most important UX principles and why? This is how I responded:

Research & Planning

This one has to be at the cornerstone of every project and to me represents the foundation upon which all great things are built.

Diving into a project without proper understanding of the clients requisites, a clearly defined comprehension of what needs to be achieved, timeline, resources and a plan can spell disaster for any project.

Simply Heuristic Approach Coupled with Clear and Recognisable Design Layouts Which Remain True the Company Brand

It’s so important that a certain design standard is followed in order to achieve a heuristic approach for the end user. If you have people calling you all the time because they can’t figure out how to reset their password or they don’t know where the menu is on their mobile device then you know you’ve failed in this regard.

End users should innately understand how an application works sans training. More recently than I’d care to admit, I’ve seen training have little or no effect. If an application welcomes a self explorative approach through look, feel, transparency and usability, he or she will never forget anything he or she discovers.

Testing, Staff Collaboration & Malleability

This answer kind of felt like I was sneaking in extra principles, but I really do feel like dance in unison. They don’t function as a singular, and for me form a part of what feels like a causality loop within the whole process: Measure, learn and build.

I think so often we lose our objectivity by being too close to something. And you can’t exactly blame anyone for that, this flaw is born from passion. However this can sometimes blind us to what the end users and client needs.

This is where testing takes the centre stage.

Testing should be ongoing throughout a project with clear communication to all parties being treated with utmost importance.

I believe that staff collaboration and malleability is as pivotal as the testing. They go hand-in-hand.

It’s no use having data supporting a certain hypothesis and it falls flat at the feet of someone’s ego or pride.

Bigger tasks can be harrowing at the best of times. Having a team that is malleable, supportive and works as a collaborative spirit is ultimately the adhesive that can usher success into any project.

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